Application — Digital Business Advisor, Melbourne Innovation Centre
Noble Park, VIC 3174 · +61 422 594 415 · wihithat@gmail.com · linkedin.com/in/wihitha
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28 May 2026
Hiring Team
Melbourne Innovation Centre
Cremorne, VIC
Dear Melbourne Innovation Centre team,
When I read that this role is "not a traditional corporate consulting role or purely technical marketing role" — but a practical advisor who helps small businesses apply technology, AI and modern digital tools in real-world ways — it described what I already do every week. I'd love to do it as part of MIC's mission to turn good ideas into real and lasting impact.
I bring a combination that's genuinely hard to find: I've grown a real retailer's revenue and I can build the technology — which means my advice is grounded, not theoretical. As digital marketing consultant and coordinator for a Melbourne footwear retailer, I drove a 20% increase in e-commerce revenue by owning paid social (Meta Ads Manager), SEO, content, marketplace funnels and analytics (GA4), and by replacing manual reporting with live Looker Studio dashboards the team actually used. I know what moves the needle for a small business because I've been accountable for it.
Alongside that, I founded and run an AI and digital agency serving Australian SMEs, and I currently advise business and government-sector clients on adopting AI in practical, day-to-day ways. I've trained cross-functional teams to work 3–5x more efficiently with AI tools and AI-assisted content workflows, and built automation that removes hours of manual work for time-poor owners. Crucially, I'm good at the part the ad calls "the most important thing": explaining digital concepts in clear, accessible language so owners feel supported rather than overwhelmed. I learned to communicate to an audience long before I learned to code — my work has aired on broadcast television and I represented my university faculty in recruitment and presentations.
Mapping directly to what you're looking for:
What draws me specifically to MIC is the purpose. Since 1998 you've helped thousands of founders start, grow and thrive, and you're building something new. I'm energised by that — I want my work to help real businesses, not just ship features. As a Sri Lankan-Australian who has built businesses across culturally diverse communities, I also connect naturally with the migrant, CALD and first-time founders MIC supports. I'm Melbourne-based and comfortable with the Cremorne hybrid pattern and occasional regional travel, available immediately, and I bring the growth mindset and intellectual curiosity you've asked for.
I'd welcome the chance to show you how I'd help MIC's clients — and MIC itself — get more from digital and AI. Thank you for considering my application.
Warm regards,
Demi Thathsara