A sample brand kit · the materials I'd make a client

A brand, on one page.

A small identity for the same fictional café the voice agent answers for, logo, palette, type and a social template. Designed in the café's own brand language, not mine, which is the point: I work in the client's voice.

Logo

One mark, light and dark.

Harvest Lane

Café · Cremorne

Harvest Lane

Café · Cremorne

Palette

Warm and grown, not corporate.

Bark

#2E2A26

Sage

#6E7F5B

Clay

#C46A4F

Oat

#E6DCC8

Cream

#F4EFE5

Type

A warm serif, a clean sans.

All-day brunch &
single-origin coffee.

Display — Fraunces

Body copy is set in DM Sans for clarity on menus, signage and the website. The warm serif carries the personality; the sans does the quiet work, so the brand feels crafted but never hard to read.

In use

The same brand, on a post.

Harvest Lane

Weekend
brunch is on.

Open 8–2 · Sat & Sun

One template, the owner swaps the headline each week. The mark, colours and type stay put, so every post looks like the same café without a designer in the loop.