A small homage

In your letters.

I rebuilt the Melbourne Innovation Centre monogram out of nothing but text, sampled straight from your own mark. Hover it.

M I C

The MIC monogram, drawn entirely in characters. Hover or focus it to watch it resolve.

How it's made

Your logo is rendered to an off-screen canvas, then each small cell of that image is measured for brightness and swapped for a character, dense marks where the strokes are heavy, lighter ones where they thin out. No image is loaded at runtime; it's drawn from the mark's own vector paths and turned into text in the browser.

I kept it in your brand's language on purpose: warm oxblood on cream, a calm one-time reveal, no neon and no dark-terminal cliché. The same restraint I'd bring to anything client-facing.

The source mark, on the left, and the ASCII version above are the same paths. One is vector, one is text, both are MIC.

Technique references: marmelab, image to ASCII · thecodeplayer, canvas ASCII. The WebGL approach (three.js AsciiEffect) was deliberately not used, it reads dark and neon, against MIC's brand.